4 Questions You Must Ask Your Potential SEO Company

If you’re thinking about boosting your online presence and using the internet to bring new customers to your business, you’ve probably considered using the services of an SEO company. Whilst this is a great option if you don’t have the time or the expertise in-house, it’s essential that you pick the provider very carefully. There are many excellent companies out there, but there also ones that engage in black-hat tactics and can do your business more bad than good.
Here, we look at the four questions that you should be asking before making your decision.
‘What results have you achieved in the past?’
A professional SEO company, will be able to provide you with the details of how they’ve helped other businesses in the past. A good track record is essential and proves that they’re worth working with. Rather than just asking about improved rankings, make sure that you ask about how their efforts boosted sales and impacted the bottom line. While your position in Google is important, it’s essentially just a means to an end. If it isn’t translating into new business, it’s not worth your investment.
‘What tactics do you use to boost rankings?’
You don’t have to be an expert in SEO, but it’s always a good idea to know what tactics your provider will use. Good companies will be open and transparent about how they work, and will be happy to talk you through their processes.
‘What do you think about black-hat SEO?’
Black-hat SEO is all about flouting Google’s guidelines to win quick rankings. It sometimes works in the short term, but it can seriously damage your business in the long term, and is never the approach that you should be using. Of course, you need to find a company with a dedication to using approved and ethical methods. As algorithms and rules change all of the time, make sure that you also ask about how they make sure their practices are kept up to date.
‘How will I pay for your services?’
SEO can be costly, but it can also have a massive return on investment. Always make sure that you fully understand how the payment system works and what you can expect for your money. In this respect, pay on results services are a fantastic option. You’ll only part with your money once the company has proved that they can have a positive impact on your rankings, taking away any of the risk and associated worry.
By asking these questions to several SEO companies, you should be able to get a good feel for how they work and whether you should consider working for them. All reputable businesses will be more than happy to answer all of these, and will give you all the information you need to make an informed decision.
This article was brought to you by Ruth Richards on behalf of WebSearch SEO. WebSearch SEO offers link building and other SEO services for businesses that want to get ahead online.

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